Marketing and promoting your aromatherapy business? In a previous article I talked about Building Your Online Aromatherapy and Beauty Business. Just because you build it, doesn’t mean they will come. So …..
After setting up your online store, the next step is driving traffic and getting your first customers. Marketing your aromatherapy products online requires a mix of strategy, creativity, and consistency. In this article, we’ll cover
Before you can market effectively, you need to know who you’re marketing to. Your target audience should be people who value handmade beauty products and natural ingredients. Some would say, you should know your target audience before your build your website. While this is true on some levels, you can build your website with an audience in mind and tweak it later. Once you become more granular with your audience and the problems they encounter, you can tailor your website to meet their needs.
Questions to Ask:
– What are their demographics (age, gender, location)?
– What are their psychographics ( interest, activities, beliefs )?
– Are there specific needs that your target audience has (e.g., relaxation, skin care, wellness)?
– Where do they spend their time online (social media platforms, blogs, forums)?
– What problem(s) can your product(s) solve?
Once you know your audience, you can tailor your marketing to speak directly to their interests and needs.
Social media is one of the most powerful tools for artisans selling beauty products online. Instagram, Facebook, and Pinterest are visual platforms that are ideal for showcasing your aromatherapy creations.
Tips for Social Media:
– Instagram: Focus on beautiful product photography, behind-the-scenes content, and customer reviews. Use relevant hashtags (e.g., #aromatherapy, #handmadebeauty) to reach potential customers.
– Facebook: Create a Facebook business page, join relevant groups, and once you understand clearly who your audience is and what they want, run Facebook ads targeting your ideal audience.
– Pinterest: Create boards with themes related to your products (e.g., relaxation, wellness, skin care) and pin your product images with links to your store.
Email marketing is an excellent way to build relationships with customers and keep them engaged with your brand.
Steps to Get Started:
– Collect emails: Offer a discount code, check list, cheat sheet or guide in exchange for customers signing up for your email list.
– Send valuable content: Along with product promotions, send useful information, such as tips on aromatherapy, wellness guides, and new product announcements.
– Automate campaigns: Set up automated emails for abandoned carts, welcome sequences, and post-purchase follow-ups to improve sales and customer retention.
Partnering with influencers who align with your brand can give your products credibility and visibility. Look for micro-influencers in the wellness, beauty, and natural living spaces.
How to Collaborate:
– Send free products in exchange for reviews or mentions on their social media.
– Collaborate on giveaways to increase your following and engagement.
Creating a blog is another effective way to drive traffic to your online store. Focus on topics related to aromatherapy, natural beauty, and wellness that your target audience cares about.
Blogging Tips:
– Use keywords related to your products (e.g., “organic skin care,” “essential oil blends”).
– Offer how-to guides, tips, and stories that demonstrate the benefits of your products.
– Promote your blog posts on social media and through your email list.
With a clear target audience and an effective marketing strategy, you can drive traffic to your online store and start building your customer base. Social media, email marketing, influencer collaborations, and blogging are all crucial tools for growing your business.
In the next article, I’ll touch on scaling your business. While you might not be to this point in your business … Yet … it’s good to know the basics.
That’s it for this week. As always …
Dedicated to Your Success in Beauty,
Juliette Samuel,
Esthetician/Aromatherapist/Author/Publisher,