How to Build a List of Raving Fans (Even If You’re Just Starting Out!)
Build a list? You might be thinking, “I’d love to have an email list, but I don’t even know how to start!” Don’t worry, every big list started with one subscriber.
Building a list isn’t just about numbers. It’s about building relationships with people who love what you do.
Here’s how to get started (even if you’re brand new!).
Step 1: Offer a Little Something Extra To Build Your List
People won’t join your list “just because.” They need a reason. A little freebie or exclusive bonus goes a long way.
Examples of freebies for your audience:
- A mini e-book on natural beauty tips
- A free checklist (like “Top 5 Skincare Essentials for Summer”)
- A discount code for your first product purchase
- A short video showing how to use your products
This is called a lead magnet. It attracts the right people to your list.
Step 2: Choose an Email Tool That’s Easy to Use
You don’t need fancy tech! Here are simple options:
– ConvertKit (easy automation, great for creators)
– MailerLite (affordable and user-friendly)
– Flodesk (beautiful designs!)
They all help you create signup forms and send your first emails.
Step 3: Put Signup Forms Everywhere
Make it super easy for people to join your list!
- Add forms to your website and blog posts.
- Put a signup link in your Instagram bio.
- Mention it in your social media posts (like “Want more tips? Join my free list here!”).
- Use pop-ups or slide-ins on your website.
Tip: Keep your signup form simple—just name and email is enough!
Step 4: Share Your List Like You’re Proud of It
Don’t be shy! Tell people about your email list:
- “Want a freebie? Grab it here!”
- “I share exclusive tips with my email insiders—join here!”
- “Be the first to know about new launches!”
The more you talk about it, the faster it grows.
Step 5: Welcome Your New Subscribers
When someone joins your list, don’t ghost them! Send them a warm welcome email:
- Thank them for joining.
- Tell them what to expect.
- Share a little about you and your mission.
- Deliver their freebie (if you offered one).
A friendly welcome email sets the tone and starts building trust.
Step 6: Keep It Consistent & Fun
Aim for 2–4 emails a month. That’s enough to stay top-of-mind without overwhelming your readers. And remember, make it fun! Show your personality, your passion, and how your products help.
Final Encouragement: Start Small, Build Big
Even if you only have 5 people on your list today, that’s 5 people who said, “I want to hear from you!” Those first fans are gold, treat them like VIPs.
Keep adding, keep connecting, and soon you’ll have a list of raving fans who can’t wait to buy from you!
That’s it for this week. As always, we’re
Dedicated to Your Success,
Juliette Samuel
Esthetician/Aromatherapist/Publisher
Check us out on Social Media!
Instagram: @profitsinbeauty