Build a list?  You might be thinking, “I’d love to have an email list, but I don’t even know how to start!” Don’t worry, every big list started with one subscriber.

Building a list isn’t just about numbers.  It’s about building relationships with people who love what you do.

Here’s how to get started (even if you’re brand new!).

Step 1: Offer a Little Something Extra To Build Your List

People won’t join your list “just because.” They need a reason.  A little freebie or exclusive bonus goes a long way.

Examples of freebies for your audience:

• A mini e-book on natural beauty tips
• A free checklist (like “Top 5 Skincare Essentials for Summer”)
• A discount code for your first product purchase
• A short video showing how to use your products

This is called a lead magnet. It attracts the right people to your list.

Step 2: Choose an Email Tool That’s Easy to Use

You don’t need fancy tech! Here are simple options:
– ConvertKit (easy automation, great for creators)
– MailerLite (affordable and user-friendly)
– Flodesk (beautiful designs!)

They all help you create signup forms and send your first emails.

Step 3: Put Signup Forms Everywhere

Make it super easy for people to join your list!

• Add forms to your website and blog posts.
• Put a signup link in your Instagram bio.
• Mention it in your social media posts (like “Want more tips? Join my free list here!”).
• Use pop-ups or slide-ins on your website.

Tip: Keep your signup form simple—just name and email is enough!

Step 4: Share Your List Like You’re Proud of It

Don’t be shy! Tell people about your email list:

• “Want a freebie? Grab it here!”
• “I share exclusive tips with my email insiders—join here!”
• “Be the first to know about new launches!”

The more you talk about it, the faster it grows.

Step 5: Welcome Your New Subscribers

When someone joins your list, don’t ghost them! Send them a warm welcome email:

• Thank them for joining.
• Tell them what to expect.
• Share a little about you and your mission.
• Deliver their freebie (if you offered one).

A friendly welcome email sets the tone and starts building trust.

Step 6: Keep It Consistent & Fun

Aim for 2–4 emails a month. That’s enough to stay top-of-mind without overwhelming your readers. And remember, make it fun! Show your personality, your passion, and how your products help.

Final Encouragement: Start Small, Build Big

Even if you only have 5 people on your list today, that’s 5 people who said, “I want to hear from you!” Those first fans are gold, treat them like VIPs.

Keep adding, keep connecting, and soon you’ll have a list of raving fans who can’t wait to buy from you!

That’s it for this week. As always, we’re

Dedicated to Your Success,
Juliette Samuel
Esthetician/Aromatherapist/Publisher

Beauty Business Blueprint

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