Marketing beauty products online? This is direct sales. You talk directly to your market selling them what they want and need. First, You will need to educate yourself on what direct sales is all about. You will be on a learning curve because without the knowledge of how to market and sell to your clients, you will have no business.
One of the tools used to market your beauty business is the Internet. You will need to learn how to write a headline, how to use bullets, how to write an Ad for print and the Internet and you will have to resolve yourself to being an ongoing student for the rest of your life. Still with me?
This is no joke. Without knowledge of what business you’re in, how to market it and how to use the many avenues available to sell your product to your clients, you will certainly perish.
However you commute to and from work, exercise class or the grocery store, your automobile should become a University on Wheels for you. Use your commute time for listening to podcast. They will teach you something new about running your beauty business more effectively.
Once you learn a body of knowledge, take action and implement it. I know first hand what it means not to implement what you learn in a timely manner. I knew that there were certain things that should have been done, like shooting videos, writing copy for an article or placing an order for ingredients ahead of time. However, I didn’t always do what was necessary. Cost us time and money.
When you take action, this puts you ahead in the game of business. To learn a body of knowledge is great. However, taking action on what you’ve learned is even better.
It’s been said that in sports, the best athletes arrive early and leave long after the other team mates are gone. It shows in their skills on the court and is reflected in the amount of money they are paid. Would you like to become the best paid entrepreneur in your field?
In business, one of the keys to success is to put progress ahead of perfection. If you seek perfection it tends to cause procrastination and this can hold your business hostage.
Education and Implementation are the keys that set you a part from the rest of the players. Education equals learning what plays you need to know. Implementation is practicing and executing the plays and strategies long after everyone else has given up.
We often hear that knowledge is power. It’s Applied knowledge that really gives you Power.
That’s it for this week. As always, we’re …
Dedicated to Your Success
Juliette & Robert Samuel,
Working from home as a beauty entrepreneur? What are the benefits? Whether you’re a woman working from home or a mom who does the same, the rewards can be great!!
What’s the difference in being a woman working from home and a work at home mom, you ask? It’s simple, not all women working from home are mothers.
These are just a few of your concerns I’m sure but how do you work your way through them?
Typically, most women will gravitate towards the beauty industry looking for a type of business that they can start on a small scale and grow it from home.
There have always been companies that women could gravitate to and sell beauty products from their homes. The beauty industry has given us great examples, Avon and Mary Kay just to name two of them.
Look at some of the mentors we’ve had to look up to: Estee Lauder, Annie Malone (She taught Madame C.J. Walker), Madame C.J. Walker, Mary Kay Ash and Naomi Sims. These were all great women helping other women to become very successful.
These women all started in the beauty industry … skin, hair, perfumes, and body products … just to name a few. I’ll be willing to bet that you’ve sold or know someone that’s sold one of their products. And now you’re looking for a product to sell or create that will take you to your financial freedom.
Here are a few things to consider before you rush off looking to become the next “Blend Queen” of beauty products or begin to sell any product for that matter:
• How much will it cost you to start your beauty business from home?
• Can you run your beauty business using the Internet?
• Do you work ? Can you transition your way out of your current job? Will you have enough energy, time and money to make it happen?
• What do you know about running a business?
This list will grow and decrease in size as you grow in the knowledge of how to run your business and become very successful at it.
But until then, you’ll have to become one very organized individual. Still want to work from home selling beauty products? You won’t know until you try.
That’s it for this week. As always, we’re …
Dedicated To Your Success,
Juliette & Robert Samuel,
Start a beauty business?! You’ve been making products for years, you’ve even sold a few at your local craft fairs or corporate gift days at work. You’ve sold enough to have extra income. You like making those body butters and oils that have your skin looking and feeling soft as a baby’s bottom. More importantly, you want to have other’s experience your products, so that they can get the same results.
How do you let others to know that you exist and get your products in their hands? The best way is to have a web presence. I know … you’d like to see your line on the shelves of stores and be able to tell your family and friends where they can find your goods.
Before you go off trying to find a store to sell your beauty products, it’s best to establish your own platform for selling. Whether it’s one or more products, having your own website will allow you to get and stay in touch with your market. You’ll be able to find out what their interest are, what they like best about your products and more importantly, communicate directly with them through your blog or site.
Building your clientele list is crucial to the success of your business. Staying in constant communication with them is just as important. Writing a weekly email and turning it into a newsletter will keep you and your products top of mind. When you talk to your list about the solution, your products provide the answer to their skin care challenges.
Dry winter skin? You’ve got just the body butter to take care of it. Acne breakouts and pimples? Your serum will handle these challenges. Thinning edges? Your hair serum or butter will help with that as well as stimulate hair growth.
Readers will love that you’re speaking to them and their challenges, without trying to shove your products down their throats. Your writings will come across like a trusted adviser, not as someone who seems as though you’re saying “buy my stuff” every other paragraph.
Once you’ve got a following, you can consider approaching other stores about putting your products on their shelves. Then again, you might decide that you like how things are going and continue to sell direct to your buyers.
Do we have your attention? Is starting an online beauty business something you’d like to seriously consider? Join us here weekly as we talk with you about what’s it’s like to get your beauty business up and running.
We’ll help you work through the maze of details and questions that are bound to come up as you become a serious beauty business owner.
That’s it for this week. As always, we’re …
Dedicated To Your Success,
Juliette & Robert Samuel,
