Embrace being unique when selling beauty products. Why? Because this could be your doorway to riches. There’s only one you and you’re the only one who can do what you do effectively.
Your tone of voice, your smile, the way you wear your hair all bring your uniqueness to the forefront when it’s time to distinguish and position yourself in the world of beauty.
While all of these are important, it’s your journey, the story you tell about how you got to where you are, that sets the tone. That’s right, your story. You might not think that your story is important, yet when you begin to speak about the knocks and bumps you took along the way, they will inspire others. People will identify with points in your story and see themselves overcoming their challenges, just as you did.
Your story and your journey might not seem like much to you. However, it will serve as a way of connecting with so many beauty product users and creators along the way. That’s why we say …
Along with your journey and story, the way you package your product, your logo, the color scheme you use to brand yourself, they are all part of your uniqueness.
Do I sense a bit of impostor syndrome? “Who’s going to listen to me or buy my beauty products”, you ask?
You’d be surprised!
Granted your product has to be of quality and help with beauty challenges that your audience has. They will buy it because it works. They will also buy it because you’ve taken time out to answer questions they might have. You might also decide to have a Facebook live session twice a month or pop-up beauty shows.
A more important way of being unique is in creating a blog that keeps your audience informed and engaged with up-to-date information about your chosen beauty field.
If it’s skin care, you might decide to specialize in acne or anti-aging products. This allows you to be focused on your clients needs in these skin care challenges.
If you fall into one of these two categories of challenges, all the better. You will have firsthand stories along with tried and true solutions that worked. Then again, maybe some of them didn’t. You can talk about the ones that didn’t and share why you didn’t include them in the line.
If it’s hair care and your specialty is hair loss, natural hair or locs, you can speak to these hair subjects with authority and better help your audience.
This is all part of bringing your uniqueness into the world of selling beauty products.
To be unique when selling your beauty products, doesn’t mean creating a gimmick that’s going to make you feel uncomfortable. You’ll have to own your uniqueness.
You must be confident in who you are, when selling your beauty products. In addition to that, you must love them with a passion. You will be eating, sleeping and breathing your products night and day, 24/7, 365.
If you can’t handle this kind of commitment about your product choice, you might want to choose another beauty product to sell.
Uniqueness is defined as the quality of being the only one of its kind. The quality of being particularly remarkable, special or unusual.
Does that sound like anyone you know? Take a look in the closest mirror. You’re looking at the definition of uniqueness in real-time. You …
For what it’s worth, you will define and set the standard for your beauty business. Make it uniquely You.
That’s if for this week. Let us know what you’d like to see more of and we’ll be sure to get it to you. As always …
Dedicated To Your Success,
Juliette & Robert,