Can you sell awesome beauty products using email marketing? There’s a huge misconception that email marketing is an old marketing method from a bygone era. Although it predates Facebook, Instagram, and Snapchat, email still remains a crucial part of a successful marketing strategy.
Your beauty business will thank you for it. When selling beauty products online, it’s the perfect way to communicate with your audience.
Since it began, email has continued to evolve. It transformed from being a means of a simple message between academics to a global communication channel. According to Statista, global email users to date is 3.9 billion and the number will grow to 4.3 billion in 2022. That’s half of the planet’s population we’re talking about here! These numbers obviously justify that email marketing is a crucial marketing channel and you can’t afford to be left out.
There are countless benefits that come with email marketing that your business should never ignore. Certainly, we won’t be able to list them all in a single post. However, we can discuss the top 5 benefits of email marketing that every business owner must be aware of. So, let’s dive straight in!
Knowing what works is great. By using email marketing, you can analyze campaign metrics by making use of various analytic software. You can effortlessly test different content, template, images, and subject lines to determine which one works best. This enables you, the marketer, to optimize future campaigns which increase the campaign effectiveness.
The most often measured metrics among campaign users are open rate, bounce rate, click-through, and conversion rate. However, if you are looking to measure more crucial numbers such as ROI, subscriber lifetime value or revenue per subscriber, you can do that effortlessly as well.
If you see an email with a great click-through rate, you can analyze the data for your future campaigns. For instance, if you find out an email with a particular subject line is performing really great, you can write similar subject lines for your next campaign for drawing similar results.
Don’t worry, the language might sound like a bunch of rhetoric and confusing at first. It will all fall into place and become like a song once you use it over and over.
Insight is key to determining what’s working and what needs to be improved upon. And out of the multitude of online marketing strategies, email marketing happens to be the simplest and most accurate way to measure campaign data.
When it comes to communicating with a business, customers tend to prefer email most of the time. According to studies conducted by Marketing Sherpa, more than 55% of prospects prefer email as the most favored way to receive promotional content or business updates from companies with which they are interested in doing business. Less than 25% of participants preferred social media, and about 17% prefer SMS.
The number definitely suggests that it is logical for businesses to invest resources into concentrating more on email marketing. In fact, according to Salesforce, 74% of marketers are already using email to drive more sales and 21% of them are considering starting within the next few months to drive more revenue. If you’re still neglecting email marketing, you are making your competitor’s life easy.
This one is perhaps the most appealing benefit of email marketing for a business owner. You don’t have to carry any print cost, no advertising rate, and no media space costs to reach your clients. The cost of email marketing is much lower than compared to other forms of marketing methods.
Besides low cost, the return on investment of email marketing is massive. A well developed and strategically placed email marketing campaign will help you to earn more cash, hands down. According to Nielsen for every dollar spent on email marketing, a business owner can expect to receive $32. This was the figure in 2018. Isn’t it massive? There are more notable benefits of email marketing, however, this one definitely tops the chart for keeping your business afloat and profitable.
Open rates are the most reliable ways to determine how great the email marketing strategy is working. The average email open rate is about 20.81%. On the other hand, the average open rate for welcome email is 82%. Why the massive change in numbers? Well, the thing is, welcoming messages are more personal and clients love personalized emails.
According to Lifecycle Marketing, emails which hold personalized subject lines generate 50% higher open rates. So a great email marketing tactic is to add a personalized subject line and greeting messages. By adding the recipients name you can guarantee better open rates.
Global warming is real and people are scared about what the future holds. Email marketing is better for the environment and can help to reduce global warming.
How? Well, more than 90% of papers comes from cutting down a tree which has a tremendously negative effect on the global environment. However, when you’re using emails, nothing is getting printed. Users getting the content in virtual space so no tree is dying for your cause.
There are numerous benefits of email marketing. Mainly, it all boils down to the fact that this marketing method is affordable. Above all, it offers incredible results. With email marketing, you can enforce your brand’s presence, grow your business and drive revenue without breaking your overall marketing budget in one single stroke.
Email marketing is efficient and effective. This should be an integral part of your business marketing strategy … not an option.
That’s it for this week. As always …
Dedicated To Your Success
Juliette & Robert