Marketing beauty products online? This is direct sales. You talk directly to your market selling them what they want and need. First, You will need to educate yourself on what direct sales is all about. You will be on a learning curve because without the knowledge of how to market and sell to your clients, you will have no business.
One of the tools used to market your beauty business is the Internet. You will need to learn how to write a headline, how to use bullets, how to write an Ad for print and the Internet and you will have to resolve yourself to being an ongoing student for the rest of your life. Still with me?
This is no joke. Without knowledge of what business you’re in, how to market it and how to use the many avenues available to sell your product to your clients, you will certainly perish.
However you commute to and from work, exercise class or the grocery store, your automobile should become a University on Wheels for you. Use your commute time for listening to podcast. They will teach you something new about running your beauty business more effectively.
Once you learn a body of knowledge, take action and implement it. I know first hand what it means not to implement what you learn in a timely manner. I knew that there were certain things that should have been done, like shooting videos, writing copy for an article or placing an order for ingredients ahead of time. However, I didn’t always do what was necessary. Cost us time and money.
When you take action, this puts you ahead in the game of business. To learn a body of knowledge is great. However, taking action on what you’ve learned is even better.
It’s been said that in sports, the best athletes arrive early and leave long after the other team mates are gone. It shows in their skills on the court and is reflected in the amount of money they are paid. Would you like to become the best paid entrepreneur in your field?
In business, one of the keys to success is to put progress ahead of perfection. If you seek perfection it tends to cause procrastination and this can hold your business hostage.
Education and Implementation are the keys that set you a part from the rest of the players. Education equals learning what plays you need to know. Implementation is practicing and executing the plays and strategies long after everyone else has given up.
We often hear that knowledge is power. It’s Applied knowledge that really gives you Power.
That’s it for this week. As always, we’re …
Dedicated to Your Success
Juliette & Robert Samuel,
