Selling beauty products online? Have you found the “perfect” beauty product to sell? Why do I ask this question? Perfect as in, you love everything there is about running your business. Okay, There is no perfect business and there certainly isn’t a business that you’ll love every aspect of.
A New Way To Do Business.
Here’s what you can love about your new beauty business that you run online.
• You can do the things that you shine at in your business and leave the things that you don’t quite have a glow for to others. However, make sure that you know something about what you’re having others do for you. If you don’t have a clue, “others” will do what they see as right for you and down the line, it won’t be that perfect match you thought it was.
• If you choose to partner with someone and run your beauty business, make sure that you have common interest and goals for your business. Also, make sure that your partner love’s to do the things that you have no desire to do. This will create a balance for your beauty business and you can grow it much faster.
For instance, I’m the creative one in the business. I deal with all things beauty … the colors, the fonts, the logo, the branding. Yes, these are all creative aspects of building your business when it comes to marketing it online.
On the other hand, my husband is our nuts and bolts person. Metrics and data, he’s like a fish in water.
Add our children in the mix and we’ve got a well rounded in house team. Our son holds us accountable for coming into our meetings on time and getting any outsourcing in queue. Our daughter brings in tips and techniques for strengthening our hair care category with new product suggestions and feedback from clients first hand.
• You can work from home and be there for your children in their formative years. You can plan the perfect luncheon and demonstrate your new beauty products. Therefore, giving them plenty of time to pick up their children from school.
• Beauty doesn’t always mean a skin, hair or body care product. You might like selling beautiful jewelry. Welllll, what can make you feel more beautiful than a piece of jewelry that adorns your neck, arm or toe for that matter?
If you choose to stay in the personal care side of beauty, you might decide to sell one product, such as an eye cream, a body butter with only three scents or an anti aging product. Lipsticks might be your specialty or eye shadows. What ever you choose, make sure it works for you.
As a woman working from home, finding the right product that fits who you are is crucial. This is not a process you rush. Take your time and explore all aspects of what it will take to run a business from home and online.
Keep these points in mind:
• Will you need inventory? If so, will it consume your home environment?
• Start small. Test what sells and what doesn’t.
• Don’t bring in scores of products thinking that someone will like them. Ask potential prospects what they like and show them samples and ask them to buy from you.
• Have a casual conversation with your friends. They will give you an idea of what their interest are. Don’t count on your friends to help you build your business. You can start with friends, however, move beyond your immediate circle if you want your beauty business to grow.
If you’re still looking, then it’s time to find a beauty product for you to sell online. Once this is done, you can set up your store and sell your beauty products online.
That’s it for this week. As always, we’re …
Dedicated to Your Success,
Juliette & Robert Samuel,
