Start a beauty business?! You’ve been making products for years, you’ve even sold a few at your local craft fairs or corporate gift days at work. You’ve sold enough to have extra income. You like making those body butters and oils that have your skin looking and feeling soft as a baby’s bottom. More importantly, you want to have other’s experience your products, so that they can get the same results.
How do you let others to know that you exist and get your products in their hands? The best way is to have a web presence. I know … you’d like to see your line on the shelves of stores and be able to tell your family and friends where they can find your goods.
Before you go off trying to find a store to sell your beauty products, it’s best to establish your own platform for selling. Whether it’s one or more products, having your own website will allow you to get and stay in touch with your market. You’ll be able to find out what their interest are, what they like best about your products and more importantly, communicate directly with them through your blog or site.
Building your clientele list is crucial to the success of your business. Staying in constant communication with them is just as important. Writing a weekly email and turning it into a newsletter will keep you and your products top of mind. When you talk to your list about the solution, your products provide the answer to their skin care challenges.
Dry winter skin? You’ve got just the body butter to take care of it. Acne breakouts and pimples? Your serum will handle these challenges. Thinning edges? Your hair serum or butter will help with that as well as stimulate hair growth.
Readers will love that you’re speaking to them and their challenges, without trying to shove your products down their throats. Your writings will come across like a trusted adviser, not as someone who seems as though you’re saying “buy my stuff” every other paragraph.
Once you’ve got a following, you can consider approaching other stores about putting your products on their shelves. Then again, you might decide that you like how things are going and continue to sell direct to your buyers.
Do we have your attention? Is starting an online beauty business something you’d like to seriously consider? Join us here weekly as we talk with you about what’s it’s like to get your beauty business up and running.
We’ll help you work through the maze of details and questions that are bound to come up as you become a serious beauty business owner.
That’s it for this week. As always, we’re …
Dedicated To Your Success,
Juliette & Robert Samuel,
