Email list blueprint? Now that you understand the importance of list building, it’s time to dive into the “how.” Whether you’re just starting out or already have a small list, building and nurturing your email list is something that takes effort, but the rewards are worth it. This guide will walk you through the step-by-step process of creating and maintaining a healthy, engaged email list that will help your beauty business thrive.
The first step in getting people to sign up for your list is offering something valuable in exchange for their email address. This is called a lead magnet. A lead magnet should solve a specific problem for your potential customers or give them something they want.
As a beauty professional, you’re in a perfect position to create a lead magnet that resonates with your audience. For example:
– A skincare guide tailored to different skin types
– A beauty product checklist for transitioning from summer to fall
– A free video tutorial on how to use essential oils for relaxation and wellness
– A limited-time discount on your products for new subscribers
Your lead magnet should provide immediate value, making your potential customers excited to join your list. Once they’ve received the lead magnet, you can begin nurturing them into loyal customers.
Next, you need to make it easy for people to join your list. This means placing opt-in forms strategically across your website and social media channels. You’ll want to have opt-in forms on:
– Your website’s homepage
– Product pages
– Blog posts or articles
– Pop-up windows that appear when someone is about to leave your site
You can also promote your lead magnet on social media. Use Instagram, Facebook, or even LinkedIn to share a post or story inviting people to download your free guide or access your special offer. Remember to make the opt-in process as simple as possible. The fewer steps someone has to take, the better.
Once someone joins your list, the next step is to welcome them properly. A welcome email sequence is a series of 3-5 emails that are automatically sent to new subscribers over the first few days or weeks after they sign up.
Here’s a simple structure for your welcome sequence:
– Email 1: Welcome them to your community, introduce yourself, and explain what they can expect from your emails.
– Next, Email 2: Deliver the lead magnet or special offer they signed up for.
– Then, Email 3: Share your story. Talk about how you started your business and what makes your products special.
– Email 4: Provide value. Share tips, tutorials, or exclusive content related to your products.
– Email 5: Softly promote one of your products or a special offer, reminding them why they joined your list in the first place.
This welcome sequence is your chance to make a great first impression and begin building a relationship with your subscribers.
Not all of your subscribers are the same, and treating them as such can hurt your engagement. That’s where segmentation comes in. By segmenting your email list, you can send more personalized messages based on what you know about your subscribers.
Here are a few ways to segment your list:
– Based on their skin type (oily, dry, sensitive, etc.)
– Look for products they’ve purchased or shown interest in
– Based on how long they’ve been subscribed
When you send targeted emails to these different segments, you increase the likelihood of engagement and sales because you’re speaking directly to their specific needs.
Finally, you need to stay in touch with your list regularly. Whether you send weekly emails or bi-weekly, the key is consistency. However, it’s important to ensure your emails are valuable and relevant.
Here are some ideas for regular content:
– Seasonal beauty tips and tricks
– Behind-the-scenes content (how your products are made, your daily routine)
– Product tutorials or customer testimonials
– Special offers or discounts just for your email subscribers
The goal is to keep your audience engaged and excited to open your emails. Don’t just show up when you want to sell something—nurture your subscribers by offering them value all year round.
Building and nurturing an email list takes time, but by following these steps, you’ll have a list of engaged subscribers who are eager to hear from you.
In the next article, we’ll answer a common question: Does size matter when it comes to your email list?
That’s it for this week. As always …
Dedicated To Your Success,
Juliette Samuel,
Esthetician/Aromatherapist/Author/Publisher