Your beauty business … What’s one of the most important skills to have for your beauty business? Digital Marketing! For your business to run like a well-oiled machine, you must know and understand marketing.
A great product will go nowhere without it. When selling beauty products online, you’re entering into the world of digital marketing.
What is digital marketing. It’s the ability to leverage different channels such as search engines (Google, Yahoo, Bing), social media, email and other websites in order to connect with existing and prospective customers. You’ll use these channels to educate, engage and market your products to potential buyers.
Hang in there. It took me a minute to wrap my head around it too.
We’ve got the channels, now what?
Well … there are different types of digital marketing.
There’s:
With so much to consider, you’re going to need a strategy. While a marketing strategy is needed, there’s a difference between a digital marketing strategy and a marketing strategy.
A marketing strategy is a plan for reaching a specific marketing-related goal. It will take into consideration what your business is currently doing well and what you need to improve on or what is missing.
A digital marketing strategy is a plan that helps you and your business achieve a specific digital goal. You’ll do this via carefully selected online marketing channels. These channels are known as paid, earned and owned media.
A paid channel is when you use paid advertising from places like Google Adwords, Facebook Ads or advertising on someone else’s site that’s in front of your market.
Earned media is when your content or product is shared with other websites. It can be in the form of a guest post, a press mention or people sharing it on social media.
Owned media is an asset you own such as content that you create and publish on your website, blog or share on your podcast.
You’ll want to understand the basics of marketing to get your business that’s selling beauty products, off to a good start.
Marketing Basics Using An H and the 4 W’s
This is where you find the commonalities between marketing and digital marketing. They both use the basics when it comes to speaking with your niche.
How will you bring your content to life?
Who have you chosen to sell your beauty products to?
What content will you create to communicate with them?
Where will you distribute your content online?
Why digital marketing?
Whether you’re starting from scratch or well into your journey, you’re going to need a website that’s easy to navigate and has a clear message.
You’ll need a social media presence and some form of advertising. These are the basics.
Without these basics you have no business online. The How, Who, What, Where and Why set your foundation. Answering these questions will help you create the perfect foundation for your business.
That’s it for this week. As always …
Dedicated To Your Business,
Juliette & Robert Samuel
