Beauty products … Got an idea for a business selling beauty products, such as … skin care, hair care or body products? Don’t quite know where to begin?
See others doing what you want to do, yet you’re somewhat timid, (scared as hell actually) about stepping out?
You’re not a celebrity, therefore you can’t get the publicity and backing to put you before an audience.
I know the feeling. You’ve got a great idea, yet don’t quite know how to get it beyond your mental space.
It’s time to do a brain dump! Get a spiral notebook and start putting your ideas on paper. Yes … you have to move your fingers and actually write with a pen or pencil.
You will learn, that as you progress with your brain dump, there are certain core elements that will come into play. We’ve given you a head start with the questions below.
Stay narrow in your product and audience niche. It’s easier to build a reputation this way. Ask lots of questions of the people you want to sell too. You have somewhat of an idea of what you want to sell. The key here is, does your market want to purchase it?
Once you know what your audience wants to purchase, keep your initial offering to no more than three products. This will give you time to concentrate on how to serve your audience and answer their needs.
Remember, it’s not about you at this point. It’s about your niche/audience. How can You, help them find a solution to their challenge?
The clearer the product/solution, the better you’ll be able to speak to your audience. For example: Acne … what can your product do that hasn’t already been done when it comes to acne challenges.
Or, is it dark circles around the eyes? Does your eye cream or oil blend help minimize this challenge? Your beauty product must rise to the occasion.
There’s nothing worse than selling something you don’t like. You won’t be able to talk about it with passion or be genuine in your conversation about it.
Remember, you’ll be spending ALL of your time talking about, showing, writing, and studying about your product. If you don’t have a passion or interest in it, it will show when you begin to talk about it.
One of the reasons you’ve decided to start this side or main hustle, is to walk away from a job that you’re not happy going to on a daily basis. So why would you start a business selling a product you’re not really in love with?
You won’t be able to genuinely help anyone, because you really won’t give a hoot about the results it offers.
It’s almost guaranteed that there will be someone selling what you want to sell. This is competition and it’s a good thing. It shows there is a proven market/audience that wants to buy such a product.
Instead of lamenting over the fact that “competition” exist, ask yourself “How can I do it differently?”
When people buy products, they’re actually buying the marketing about the products or the brand that’s been created.
They are buying you! They’re buying the way you express yourself about the product, your sincerity, you tone of voice, your delivery through words.
Your ability to be genuine when speaking about your product will outsell anything anyone brings to market.
Most of you think that marketing is the key to selling beauty products. It’s extremely important. However, the one thing that a lot of you seem to overlook, is the fact that you’re going to have to create content.
Why content? Content helps you sell your products as well as become an authority in your space, establishing you as an expert. The more you talk about your product, its ingredients, what it will do for your skin, hair or whatever the challenge, the more you will be looked to for answers.
None of this happens without your own website, which needs content. I get it … you think you can put it up on social media and sell it. You still need content.
Well … you might be able to move a few pieces/containers. You don’t own this space and if all the social media platforms begin an algorithm change, it could hinder your growth.
Social media is no longer an environment where you can just put your products up and expect to keep selling them. You have to pay to play now and this takes a steep learning curve to get it right. Otherwise, you’ll loose big time financially.
Having your own website is like buying a home. As long as you can afford the monthly expenses, you’ve got a place to stay. Social media is like renting. An algorithm change or going against their Terms of Service, unknowingly, could be equivalent to getting evicted.
Working with these few points will get you brain dumping and bring clarity to your idea for a business. Remember I said earlier there are core elements involved in selling your beauty products?
To delve deeper, we’re finishing up a book for you. We’ll let you know when it’s ready.
It will definitely get you started delving deeper, and learning more about how to set a foundation for your beauty business.
Tell us what other information you’d like to see more of. We’ll bring it to you each and every week.
That’s it for this week, as always …
Dedicated To Your Success,
Juliette & Robert,